地点： 上海
部门： 战略
职位描述
- Craft campaign & communication strategies aligned with business/brand goals.
- Lead research (qualitative/quantitative) and translate insights into actionable plans.
- Build persuasive narratives for client presentations and workshops.
- Represent the strategy team in client meetings, delivering expert POVs.
- Deputize senior leaders in pitches and new business initiatives.
- Brief creative teams with clarity, ensuring strategies inspire standout work.
- Analyze industry trends and media landscapes to tailor innovative solutions.
- Contribute to awards submissions and case studies.
职位要求
- Experience: 4-6 years (3+ in advertising/communications, 1+ in strategy/planning).
- Mastery in English (reading/writing);
- Proven ability to lead projects independently (2-3 simultaneously).
- Expertise in brand-building techniques (purpose, archetypes, etc.).
- Strong research, storytelling, and workshop facilitation skills.
- Mindset: Creative problem-solver, collaborative, and client-ready.
- Preferred: Experience in a global agency or complex industry verticals (e.g Auto).